Managing Director

Brief info

Hey everyone, I am Sam, Managing Director for Grab and Brag. It is an interesting journey we have embarked on with the inception of a Digital Marketing Agency. The culture that I am trying to build here is to make believe the possibility of grabbing all the opportunity that comes our way. hence, our motto is #grabtheoppurtunity. Building a team with a dream is something I look forward to and will always believe in.


The role of Managing Director is one of the most multi-faceted and nuanced positions in creative marketing management. While the CEO wrestles with the budgets, targets, and agency vision for tomorrow, the Managing Director must deliver on today, keeping the workforce feeling part of a shared enterprise and on track to deliver the financials. A lame duck MD creates a backlog of talented directors who won’t fulfill their management potential unless they leave and ultimately forces the agency to hire a CEO externally when the time comes. For ambitious directors and wannabe CEOs, there are four central contradictory talents Managing Directors must master to be effective.

● Engagement leadership. Don’t fall into the trap of confusing ego and machismo with strong leadership; emotional intelligence and self-awareness are probably the greatest strengths of a modern agency Managing Director. EQ is key to developing trust with colleagues and clients, helping to build an optimum team and ensure effective outcomes. MDs must be able to exude positivity and encouragement to galvanise a team behind a shared vision. Your team must be authentically engaged in the business to deliver results. MDs that succeed and retain longevity in their career have a combination of deep integrity, humility and people engagement skills. Talents that connect on a human and emotional level take time to build, but can unearth and nurture huge potential. Providing tough feedback while empowering someone to do better can either make people feel like failures or feel mentored. These so called ‘soft skills’ are the missing link to a successful CEO of tomorrow.

● Commercial intellect. Business focus is the baseline of an effective Managing Director. The temptation to take the numbers from the CEO and not truly appreciate their intricacies can be overwhelming. Those that work through the figures themselves and wrestle with the implications are the ones that can communicate effectively with the team. Beware leaders that over intellectualise everything. An ideal MD is one that truly understands the business - that gets the financial realities, appreciates their team, acts decisively, and makes challenging and quick decisions. Spending lazy days devising a single brand value for the agency are long gone, an MD’s mind is always on the bottom line.

● Strategic vision. All great creative should be anchored in a solid strategic understanding of consumers’ wants and needs. An ability to analyse information and distil it into single organising principles is the difference between nice ideas and memorable campaigns. MDs need to apply rigorous forward thinking to all brand communications. The creative process can easily be assumptive, ideas need to pass through a framework of data and reality without crushing their spontaneity. These are often difficult journeys that reply on a highly directional mind.

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